(Exhibitor) Marketplace 2026 Registration
Tuesday, March 31, 2026 (9:00 AM - 2:00 PM) (EDT)
Description
Thank you for Joining Us in Williamsport!
Thank you to everyone who exhibited at the 2026 PBA Group Travel Marketplace, held Tuesday, March 31, 2026, at Liberty Arena in Williamsport, PA.
Hosted by the Lycoming County Visitors Bureau, this year’s Marketplace connected travel suppliers with motorcoach operators, tour planners, and group leaders for a full day of networking, itinerary development, and group travel business opportunities.
PBA extends its sincere thanks to the travel suppliers who exhibited and showcased motorcoach and group travel opportunities. Your investment helps connect your organization with qualified group travel buyers, create new opportunities for future tours, and strengthen valuable industry relationships.
A special thank you to the Lycoming County Visitors Bureau, exhibitors, sponsors, attendees, and partners who helped make the 2026 Marketplace a successful event.
Marketplace Highlights Included:
- Opportunities for travel suppliers to showcase directly to motorcoach operators, tour planners, and group leaders
- Face-to-face networking with qualified group travel buyers, itinerary planners, and industry partners
- Participation in the Marketplace main event at Liberty Arena
- Breakfast Briefing with Marketplace main event information
- Best Practices Roundtable Discussion with peers and industry colleagues
- Exhibitor FAM Tour hosted by Lycoming County Visitors Bureau and Susquehanna Trailways
- Networking & Awards Reception offering additional opportunities to connect with PBA members, partners, and group travel industry colleagues
- PBA door prize drawings for registered booth exhibitors
PBA appreciates the continued support of our travel suppliers, members, and industry partners. We look forward to seeing you at future PBA Marketplace events!
Save The 2027 Dates!
- When: MARCH 23-24, 2027
- Where: Hosted by Discover Lancaster at Spooky Nook in Manheim, PA (Lancaster County)!
Marketplace Registration and Sponsorship Opportunities are closed for the Pennsylvania Bus Association’s 2026 Group Leader Marketplace Show, hosted by Lycoming County Visitors Bureau at The Liberty Arena in Williamsport, PA!
Williamsport is in Northcentral Pennsylvania along Routes 15 and 180—just an easy trip from Harrisburg, Philadelphia, and Pittsburgh. Daily flights via Southern Airways arrive at Williamsport Regional Airport.
New for 2026! You asked and we listened!
Select your own booth! View the booth layout and coordinate with your area partners and secure your booths today. Since booths selection is provided on a first-come first-serve basis, reserve early!
Your booth registration includes:
- Two booth representatives (3rd person for a fee)
- Exhibitor FAM Tour with Lycoming County Visitors Bureau and Susquehanna Trailways (must opt-in on the registration form)
- Networking Reception & Award's Ceremony (must opt-in on the registration form)
- Briefing Breakfast (must opt-in on the registration form)
Need Extras? View the Online Exhibitor Service Kit.
New Sponsorship Opportunities available!
Explore the Sponsorship Package for all the exciting options. View Advertising Spec guidelines
Why Exhibit?
PBA’s Marketplace is your chance to meet face-to-face with motorcoach operators’ group leaders—plus networking with other attractions, hotels, CVBs, and more. Showcase your destination for day trips and overnight group travel in 2026 and beyond!
PBA Member Perks:
- PBA Member attendees of our Annual Conference receive special promo code ($100 off full booth / $50 off shared booth).
- PBA members get much lower event registration pricing vs. nonmembers!
- PBA members are invited to host a FAM for Marketplace group leaders.
Key Dates
- Feb 17, 2026 – Sponsorship purchase deadline
- Feb 17, 2026 – Sponsorship ad/artwork due
- Feb 17, 2026 – Last date to register to be listed in the Marketplace Directory
- Feb 27, 2026 – Registration closes
- Mar 10, 2026 – Hotel room reservation cut-off
- March 12, 2026 - Marketplace Informational Virtual Session
Monday, March 30
11:00 am - 04:30 pm Exhibitor booth set-up
11:30 am - 01:00 pm Board of Director’s meeting - Library Room at the Holiday Inn
01:00 pm - 02:30 pm Optional Best Practices Roundtable (for a fee) - Gallery Room at the Holiday Inn
03:00 pm - 05:00 pm Optional Exhibitor FAM Tour After you have had a chance to set-up your booth and attend the roundtable, the Lycoming County Visitors Bureau and Susquehanna Trailways invite you to join them on an adventure.
05:30 pm - 07:00 pm Optional Networking & Award Reception.
07:00 pm - Optional Dine-Around Night, view the options!
Tuesday, March 31
06:30 am - 08:00 am Final Exhibitor booth set-up
07:30 am - 08:30 am Optional Breakfast Briefing
09:00 am - 02:00 pm Marketplace main event at Liberty Arena, 315 Hepburn Street, Williamsport, PA.
Extra Ways to Shine
Sponsor Marketplace - Multi-channel exposure via email, website, print (Marketplace Directory) and social media.
Explore the Sponsorship Package for all the exciting options, then secure your opportunity when registration opens.
- NEW Diamond Sponsorship – 2 booths + premium location + top-tier visibility
- Platinum Sponsorships - 1 booth, full-page color ad, profile sheet (2 sided), digital advertising
Thank You to Our Current Sponsors!
315 Hepburn Street
Williamsport, PA 17701 United States
Cancellations
Due to venue guarantees, cancellations must be submitted in writing to director@pabus.org. Cancellations received within three weeks of the event start date will not be refunded. We cannot be held accountable for cancellations not received, please verify with PBA receipt of a cancellation.