Image Tours

About

Image Tours is a B2B tour operator specializing exclusively in escorted European group travel. Founded in Amsterdam in 1939 and expanded to the United States in 1960, we bring over 85 years of experience creating thoughtfully planned European itineraries.

We partner exclusively with travel professionals and do not sell directly to consumers, allowing professionals to confidently offer meaningful travel experiences to their clients. Our longest-running and best-selling program, the 15-day Heart of Europe Tour, reflects our commitment to the Four P’s: Planning, Preparation, Performance, and Personal Touch—the foundation of the Image Difference.

Image Tours offers escorted tours of Europe that are the perfect blend of leisurely sightseeing and relaxation with balanced exposure to history and culture. Our 15-day Heart of Europe Tour is one of the longest-running and most sold tours. Founded in Amsterdam in 1939 and expanding to the U.S. in 1960, we’ve spent over 85 years perfecting the art of European group travel. We’re proud of our long-standing reputation for quality, consistency, and care. Our success is guided by the four P’s: Planning, Preparation, Performance, and Personal Touch. Every detail is thoughtfully crafted to ensure a smooth, enriching, and unforgettable experience. That’s the Image Difference—time-tested tours designed with heart and delivered with pride.