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Finding Your 'Hook' to Attract Operators

February 5, 2026 12:00 PM - 1:00 PM (EST)

Description

Gain practical insights you can put into action right away in this free, knowledge-packed session, facilitated by PBA Chair Tammy Wolf-Baker, Wolf's Bus Lines and PBA Board Members Amy Brooks, Susquehanna Trailways and Maria Frank, Benedict's Bus Service.


Discover how to position your destination, product, or service so operators are excited to explore something new in this free Lunch & Learn webinar.

In this focused discussion, we'll break down what truly captures an operator's attention; from standout experiences and group-friendly offerings to the practical elements that make an itinerary easy to sell and operate.

Learn how to articulate your value in a way that resonates, differentiate yourself in a crowded marketplace, and identify the key motivators that inspire operators to take a chance on fresh ideas.

What You'll Gain

  • Insights into what operators really look for when evaluating new partners
  • Strategies to highlight what makes your destination or service unique
  • Real-world examples of "hooks" that have successfully attracted operator interest
  • Tips for removing barriers and building trust with new  operator relationships

Who Should Join?

Travel suppliers, DMO representatives, attractions, hotels, restaurants, and anyone looking to strengthen their appeal to group travel planners and motorcoach operators.

Why Attend?

This  Lunch & Learn is designed to spark collaboration and open new pathways for tour development. Whether you're a seasoned supplier or new to the motorcoach market, you'll leave with actionable tactics to make your offerings more compelling and operator-ready.

Facilitated by PBA Chair Tammy Wolf-Baker, Wolf's Bus Lines and PBA Board Members Amy Brooks, Susquehanna Trailways and Maria Frank, Benedict's Bus Service. You don't want to miss this free event.

This is a member only event. If you would like to become a member to enjoy all our benefits please see our Join PBA page on our website.

Pricing

Member Benefit - Free to members

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Contact Information

Pennsylvania Bus Association
Name: Brenda Mason
Email: PABusAssociationEvents@gmail.com
Details: Phone: 706-973-9361
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